Monday, September 20, 2010

Poptent

Okay, so for the last two weeks I've been particularly busy and one of the reasons was that via my friend Kevin Roberts I discovered a website called Poptent which basically puts out a call for filmmakers to create commercials for brands and then those brands pick winners and pay the creators for their work. In one way its a great way for clients seeking advertising to get extremely affordable and dynamic work as well as for filmmakers who would have not had an "in" in the industry to have their work shown to the marketing execs of some of the worlds biggest brands. On the other hand anyone who has worked in the television/advertising industry knows how much time, money and other resources it takes to bring an idea to fruition would understand how tough it can be to have done so much work for no financial reward. But besides all that, my friend Renico van Wyk and Myself decided that we would throw caution to the wind and have a go at one of the current assignments and wrote, directed and edited a commercial for Harrah's, as Las Vegas resort giant to help them communicate that they do not charge their guests with hidden resort fees..

- "Don't Get Slapped with Resort Fees!" Directed by Shaun Stander & Renico van Wyk, Starring Jason Hunt, 2010.

We had quite a few challenges in getting this commercial done, including a total budget of $90, extremely conflicting schedules, horrible lighting and ninja cats. But we finally got it nailed down with the help of Jason Hunt, Nick Spencer and my brother Ryan Stander. It was a great experience, thanks for everyone who helped! look out for the next one!

The End.

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